MINNEAPOLIS/ST. PAUL – The Minnesota Lynx today announced nine new corporate partners for the 2018 season, contributing to the team’s 33% growth in partnerships over the last two years.
“We are excited to announce these new partners and welcome them to the Lynx family,” said Timberwolves & Lynx Chief Revenue Officer Ryan Tanke. “It’s wonderful to see the growing interest in our four-time Champion Lynx team and we’re glad to be connecting our team with these great brands.”
The new partners include:
Fitbit: Fitbit is the “Official Wearable” and “Official Sleep Tracker” for the Minnesota Lynx and will partner with the team on health and wellness initiatives throughout the season.
Anheuser-Busch: Anheuser-Busch has naming rights of the beer garden, a new space created as part of the Target Center renovation. They will also partner with the team on a designated driver program.
Hy-Vee: Hy-Vee is the “Official Grocer, Florist and Pharmacy” of the Minnesota Lynx and will partner with the team on community relations efforts.
Jordan Brand: Jordan Brand will celebrate greatness with distinct activations throughout the season highlighting Jordan Brand family member Maya Moore.
Chankaska Wines: Chankaska Wines is a locally based winery that became the in-arena wine offering last year when Target Center reopened.
Lexus: Lexus has naming rights for the team’s Lexus Courtside Club and has now come on as an official partner for the Minnesota Lynx.
Diageo (Smirnoff): Diageo is the world’s largest producer of spirits. They will activate with the team through the Smirnoff brand and partner on a Lynx Pride Day party.
Slumberland: Slumberland is the presenting partner of the Lynx Dream Team, a group of five kids from different nonprofit community organizations around the Twin Cities that are signed to honorary one-day contracts.
Explore Minnesota: Explore Minnesota will have high-impact signage inside of Target Center during Lynx games and will be part of a promotion highlighting the great places to visit around Minnesota.