Marks First Collaboration with NBA and WNBA Teams for tonies^®

MINNEAPOLIS and ST. PAUL —The Minnesota Timberwolves, Lynx and tonies^®, the original screen-free audio entertainment system for young children, have announced a new multi-year partnership aimed at promoting children's development through screen-free, imaginative play. This collaboration will be prominently highlighted during the Timberwolves' 2024-25 season and the Lynx's 2025 season, showcasing their shared commitment to enriching the lives of young fans with engaging and educational screen-free play.

“We are thrilled to partner with the Minnesota Timberwolves and Lynx in our first-ever collaboration with two beloved national sports teams,” said Christoph Frehsee, President of tonies^® North America. “There is a shared passion between us to encourage less screen-time and more play time for children, and we can’t wait to bring the magic of tonies^® to Target Center for Timberwolves and Lynx fans of all ages.”

“We are so excited to welcome tonies^® as a Timberwolves and Lynx partner,” said Timberwolves and Lynx Chief Operating Officer Ryan Tanke. “A fast-growing brand, focused on screen-free play, it is synonymous with fostering our youth to get active from a young age, whether that’s through basketball or imaginative play by moving your body. ”

The new partnership will showcase tonies^® through various initiatives, including:

tonies^® ignites kids' imagination, encourages independent play and sparks critical thinking in ways that screens simply cannot with its Toniebox speaker and Tonie figurines. Simply place a favorite Tonie on top of the Toniebox and watch as it comes to life, playing hours of stories and songs for little listeners to enjoy, all on their own.

With more than 4,800 digital titles through the mytonies library and app, Tonies figurines range from original productions to content from more than 200 licensing partners worldwide including Disney, Marvel, Paramount, Warner, Hasbro, Universal, Sony Music and many more. tonies^® is proud to be the largest Disney audio library for a device-based platform and is available in more than 6,000 retailers including Target, Walmart, Kohl's and Amazon.

“The Toniebox is a child’s first autonomous device that allows them to fully immerse themselves into a world of pure imagination building,” adds Frehsee. “They can play, dance, sing and more without the distractions of screens – once they place a Tonie onto the Toniebox, the audio adventure and innocence of being a kid begins.” 

About tonies^®

tonies^® is the world's largest interactive audio platform for children with more than 7.3 million Tonieboxes and 90 million Tonies sold worldwide. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries and the content portfolio includes more than 770 Tonies figurines. Today, tonies^® is the fastest growing toy company in Europe and a rising star in the United States. Among its many achievements, tonies^® was named among Fast Company's prestigious World's Most Innovative Companies for 2021, top ranked in Education. For more information, visit us.tonies.com.