Marks first professional sports team partnership for Minnesota-based female-founded brand
MINNEAPOLIS/ST. PAUL – The Minnesota Lynx and Odele today announced a new multi-year partnership. This is the first foray into professional sports for the female-founded Minneapolis-based hair care brand.
Odele, a riff on the Norwegian phrase “å dele” which means “to share,” will be sharing their assorted hair products with Lynx players and coaching staff, stocked in showers at The Courts at Mayo Clinic Square practice facility, as well as on game days, in the Target Center locker rooms. With aligned efforts on confidence building and elevating and empowering both youth and women, in the workplace and in sports, the team and Odele plan to host a community event during the Lynx season. More details regarding the event will be announced at a later date. Fans will also have the opportunity to receive Odele products at a Lynx game this season to experience the brand themselves.
“We are so excited to partner with Odele, a female-founded clean beauty brand, right here in Minnesota,” said Lynx President of Business Operations Carley Knox. “We have an incredible roster of vibrant, female-founded businesses in this community, and we are always looking to uplift and empower women. Our shared values of inclusivity, civic engagement and operating at a high standard are well aligned. We look forward to tipping off this partnership as we head into an exciting season of Lynx basketball.”
“We’re Minnesota proud, and we have loved supporting like-minded people, businesses and brands within our community over the years. The collective dedication, talent and heart the Lynx bring both on and off the court is incredible and inspiring, and we’re here (or hair!) for it,” says Lindsay Holden, Minnesota native and Odele co-founder. “Odele is all about clean, accessible, high-performance products. We believe that quality standards for beauty shouldn’t have barriers, and beauty is something worth sharing. Needless to say, we’re thrilled to share Odele with the Lynx and partner with such an amazing team. Here’s to great hair days and yet another fabulous season!”
About Odele
Odele is a clean beauty brand for you + your people. Developed by hair type and texture, all products are compliant with EU ingredient standards, cruelty-free, vegan, dermatologist-tested and pediatrician-tested, with a gender-neutral, 100% natural fragrance. See more at odelebeauty.com.
Odele Press Contact:
Jaime Maser
Maser Communications
jaime@maserpr.com / 646.246.9720
Lynx Press Contact:
Danielle Lund
Danielle.Lund@timberwolves.com