Lynx players surprised youth with a back-to-school shopping event, including special gifts from Odele, LOLA and LaCroix

Minneapolis/St. Paul – The Minnesota Lynx, in partnership with Target and Sabathani Community Center, hosted 12 youths last week for a back-to-school shopping event at Target’s flagship store in downtown Minneapolis. The event highlighted the importance of community connection, school readiness and the annual joy of back-to-school shopping.

Lynx game day emcee, B-Dot and Prowl tipped-off the event, calling each youth’s name and pairing them with a Lynx player. Each participant was provided with a $1,000 Target gift card, courtesy of Target and the Lynx, along with a custom jersey and personalized shopping cart for their afternoon of back-to-school shopping. Lynx partners, Odele, LOLA and LaCroix added to the special day with surprises, including Odele hair care, LOLA feminine care products and LaCroix sparkling water.

“Target and the Minnesota Lynx have a longstanding partnership rooted in a shared commitment to the Twin Cities,” said Kiera Fernandez, Executive Vice President, Chief Community and Stakeholder Engagement Officer, and Target Foundation President. “Together, we’re proud to support our community and create moments of joy for local youth and families.”

“Who doesn’t love a back-to-school shopping session, and nothing beats being able to do so in partnership with these fantastic students and MN Lynx players!” said Odele Co-Founder Lindsay Holden. “We’re grateful to help fill these baskets with supplies needed so these kids can focus on what matters most–realizing their full potential this year in school. Go get ‘em, girls!”

“Access to safe, comfortable period care shouldn’t be a barrier to feeling ready for the school year. We at LOLA are honored to join the Lynx, Target, and Sabathani Community Center in making sure these students start the year feeling supported,” said LOLA General Manager Kelly Murphy.

About Sabathani Community Center
Sabathani Community Center is one of Minnesota’s oldest African American-founded nonprofits. We annually help more than 59,000 South Minneapolis residents tackle barriers in their lives and move from surviving to thriving. As a multi-service organization, we deliver a comprehensive range of community-oriented, culturally tailored services and programming in an environment of dignity and respect.

About Target
Target Corporation (NYSE: TGT) brings together style, design and value to offer a distinct assortment and elevated shopping experience across more than 2,000 U.S. stores and online. Powered by more than 400,000 team members, Target serves millions of families each week and invests in the communities where they live and work to support growth and opportunity for all.

About Odele
Odele is a clean beauty brand for you + your people. Developed by hair type and texture, our products are vegan, dermatologist-tested, pediatrician-tested and formulated to be free from 1,800+ questionable ingredients, with a gender-neutral, 100% natural fragrance. 

About LOLA
Grounded in advocacy for women’s health and safety, LOLA offers clean, organic period care and reproductive wellness products to help women and menstruators feel comfortable and in control from puberty through menopause and beyond, while prioritizing customer education. For more information on LOLA, visit mylola.com and follow LOLA on Instagram, Facebook, and TikTok.

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