Co-branded can is the first to debut in the WNBA

Recognize can will be available at the Lynx Home Opener and throughout the 2025 season

MINNEAPOLIS and ST. PAUL – The Minnesota Lynx and Surly Brewing Co. are unveiling a new Target Center exclusive can wrapped in the team’s “Recognize” campaign. The co-branded can is a WNBA-first and features the Lynx holographic colorway, logo and Recognize campaign tagline, “You Better Recognize,” along with Surly Brewing’s logo.   

The co-branded Lynx x Surly Recognize can will debut at the Lynx Home Opener tonight, Wednesday, May 21 and will be available in arena throughout the 2025 Lynx season. Lynx fans will also be able to find additional Surly favorites, such as Furious and Mosh Pit Hazy IPA at Target Center.

The Lynx and Timberwolves launched their new partnership at the start of the Wolves 2024-25 season, also unveiling an original arena exclusive can for Timberwolves fans, featuring the Wolves’ Bring the Nice campaign.

About Surly Brewing Co.

Omar Ansari founded Surly Brewing Co. in a corner of his mom and dad’s small abrasives factory in 2006. He hoped to create the kind of beer he and other craft beer lovers wanted to drink, and that others would come along for the ride. His instincts proved correct, so much so that Surly successfully lobbied to change Minnesota law to open our massive Beer Hall in the Prospect Park neighborhood of Minneapolis. Surly now distributes beers like Furious IPA and Mosh Pit Hazy IPA to 12 states, is a mainstay in the community through our Surly Gives A Damn charitable arm, and leads the way in Minnesota’s pioneering THC beverage industry.