Lynx become the first WNBA team to partner with the lifestyle brand

MINNEAPOLIS/ST. PAUL – The Minnesota Lynx, in partnership with AAWOL (Athletic Apparel Without Limits) have launched their first co-branded limited-edition apparel collection.

The Team Store exclusive pieces capture Lynx fan energy with the team’s well-known “Our House” chant incorporated into the designs through a unique selection of t-shirts and crewneck and hooded sweatshirts. All merchandise is available for a limited time and can be found exclusively in the Team Stores, located in the Target Center Skyway and in arena.

“We are excited to partner with the Minnesota Lynx, one of the most iconic franchises in the WNBA,” said AAWOL Founder and CEO Evan Lefft. “We work hard to create products that tell the great stories of the Lynx, the state of Minnesota, and the rich history of excellence and success of the organization. We are committed to uplifting women’s sports and continuing to emphasize diversity and inclusion. We’re extremely excited to be bringing this product experience to the fans.”

The sports-inspired lifestyle apparel brand was established in 2017 with the mission of giving a voice to the next generation. AAWOL also has a partnership with the Minnesota Timberwolves.

The Team Store is open 12-5 p.m. Monday through Thursday on non-game days (closed Friday through Sunday on non-game days). It opens four hours prior to tip-off on Friday and Saturday game days and two hours prior to tip-off on Sunday game days.

About AAWOL

AAWOL, an acronym for Athletic Apparel Without Limits, was established in 2017 as a direct-to-consumer sportswear and e-commerce company with the mission of “Connecting The World Through Sports.” At the core of the Atlanta-based brand is storytelling through sports-inspired lifestyle apparel, digital media, and unique branded experiences. For more information, visit www.aawol.com or connect with us on Instagram and Twitter @GoAAWOL.