MINNEAPOLIS/ST. PAUL – The Minnesota Lynx offered a sneak peek of the team’s look of the future by unveiling their new logo at tonight’s matchup against the Los Angeles Sparks at Xcel Energy Center in St. Paul. The logo was revealed at halftime as the culmination of a live art on canvas that happened throughout the first half of the game. Fans in arena were given progress updates on the scoreboard during the first and second quarter. The canvas will be an auction item at this Sunday’s Lynx for a Cure event; an image of the canvas can be viewed here.
The team will continue using their current logo for the remainder of the 2017 season. Merchandise with the new logo will be available prior to the 2018 season. Fans in attendance will receive a pint glass with the new logo as they exit the game, the first and only piece of branded merchandise available until next year.
“As we move back into Target Center next season, we wanted an identity that honors the achievements of the past while capturing the hopes and dreams of another generation of Lynx fans,” said Timberwolves & Lynx CEO Ethan Casson. “This new mark of the Minnesota Lynx reflects the fierce determination of our team and the barriers that have been broken in establishing ourselves as an elite organization locally and within the WNBA. New logo, new uniforms and a new home court will help celebrate our 20th season in our renovated home and lead us into the next 20.”
With the unveiling of the new logo, the Lynx have joined the Minnesota Timberwolves and Iowa Wolves in their rebranding efforts. The similar look of the three logos is purposeful in unifying the three teams and visually establishing them as one organization.
While the logos are similar, all bearing the Nordic A and the North Star, the Lynx logo was created with elements all its own that are a nod to the team’s dominance in the WNBA. The Lynx head faces to the left, signifying a reflection of the team’s great past, with pride and mindfulness of its great future. The Lynx head is also the only one to break the seal of the circle, meant to portray the organization’s ability to fight fearlessly, break new grounds, pave the way for others and exert uncontainable energy.
To download an image of the new logo and an image of all three team logos together, visit http://lynx.wnba.com/mediacenter/.